SANDBOX
CITY
MIND
EXPO
The name Pure Power NOW didn’t come about by accident. We encoded the brand’s raison d’être straight into its very core, with PURE being the intent behind the pursuit for pure Power-Up RE:sources.
The objective wasn’t just to play the renewable power game. It was to challenge the way it’s played. To do that, we identified four non-negotiable brand pillars: Innovation Sandbox. Smart City. Collab Mind. Expo Experience.
Pure Power NOW is about building a collab playground, fit for the best and brightest to break through borders and build breakthrough tech..
TO POWER THE NOW
BPT’s roots go deep.
The ex textile giant turned hydropower powerhouse represents a proud tradition of industry, community, and renewable energy.
Innovation’s hardcoded into their DNA.
What better way to celebrate the company’s 140th than to announce Pure Power NOW? A bold new history-making chapter. Honoring legacy. Solidifying the future …
TO BECOME CENTRAL EUROPE'S LEADING POWER INNOVATION HUB
GOLD IS THE STANDARD
The visual approach is based on hybrid brand architecture.. With Pure as the brand constelation’s Bifröst, the vital link connecting and powering up its four core pillars.
This gives the brand both a differentiating edge against the overused vanilla blue/green bland that is the power tech sector, as well as the maneuverability to launch self-sustaining offshoots without diluting the master signal.
Case in point: Arcus Impact. A branded strategic lead-gen initiative for onboarding startups to the Pure Power NOW platform.
